Organic VS Local Organic Search Rankings

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The Ranking Opportunity-A Bigger Piece

Getting your big piece of organic search rankings within search engine results pages, (SERP’s), is an on-going challenge for businesses.  However, I like to look at it more as an on-going opportunity rather than a challenge. The best place to begin is with an  understanding of the terms. It’s never too late to get started!

Organic SEO vs Local Organic SEO Search Results

Organic means “non-paid” regardless.  However, I do believe that understanding the difference between organic and local organic is important.  There is some overlap in SEO tasks but the position of SERP’s is likely different, and the priority of strategies to tackle first will be different.

Local Organic SEO is sometimes referred to as simply, “local seo.” Local SEO has a geographical, physical component. You’re building local signals around specific brick or mortar locations or location/s. The main goal of Local SEO on Google is to get into the local listing packs on Google Maps.  Second importance is to take advantage of the local search platforms of other search engines mentioned.  Local SEO may involve some website on-page and off-page elements, but you’ll be dealing more with Google My Business and Local Citations.

Organic SEO doesn’t need a brick or mortar business, although it can be influenced by location.  When you are working on Organic SEO for your business, the focus is your website and ranking as high as you can for specific keywords. There will definitely be both on-page and off-age elements, including link-building vs citation building.

SEO Advice For Any Business

The first thing a business should do is to prioritize tasks based upon importance. If you are a local brick & mortar business, you’ll need to be sure you have a free listing on Google My Business. There are a ton of other technical elements to consider. I advise every business to consider hiring a digital consultant who can help with SEO.  An SEO expert can have a big impact on your business.

In the meanwhile, there are some things you can do right now regarding your website.  Things that would help a business with or without a brick & mortar location.  For example, there’s always an opportunity to be more relevant, and aligned exactly what people are searching for.  Conduct a survey, investigate your competitors, and think outside the box.  Be inventive, and become the voice of expertise in your area.  There’s always room for improvement regarding your online brand. Make sure your website is visible, and your message is understood by search engine spiders by following the startup steps below.

Startup 5.5- Step SEO Website Visibility Check List

.5    First little, (but important), step…ensure that your sitemap is submitted to all of the major search engines.
1.5    Site has to be Solid with URL’s Search Spiders can easily Crawl & understand
2.5    Optimize every page of your Site with Awesome, Relevant & Unique Content.
3.5    Write Unique Title Tags, Headers & Meta Descriptions, at least for Your Top Pages.
4.5    Check Google Search Console for Crawl Errors or Penalties & Correct them.
5.5    Make sure Your Site is Mobile-Friendly, and has FAST Load Times.

 

Top Search Engines For Your Business

Google is Top Search Engine

Google processes billions of searches every day across desktop, mobile, and other devices.  Based upon history, we can predict that Google will continue to make up the majority of search engine traffic in the future. (Google is nearly two-thirds of U.S. Marketplace share as of January 2018.)

Yahoo, Bing & Oath Search Engines

However, just because Google is the main search engine doesn’t mean there isn’t also opportunity on Bing and Yahoo. (Bing is part of Microsoft) (Yahoo + AOL=Oath)  Bing & Yahoo together make up roughly 35% of search.  There are arguments that these search engines are less competitive than Google.  If this is the case, they may allow your business to rank higher, and convert into leads better than Google.  Every business is going to be different.  When it comes to PPC, it may be worth a try to test the search engines to see which performs most efficiently.  When it comes to SEO ranking organically,  you have nothing to lose by ensuring that your business is found on all search engines.

It’s safe to assume that when there’s discussion about search engine optimization, the reference is usually for Google Optimization specifically…without actually having to say it.  Also, when we talk about getting your website visible on top search engines, we’re talking about organic Search Engine Optimization.  (Organic SEO…the “non-paid” kind.)

Search Engine Alternatives

There are a  lot of search engines out there!  Search Engine Market Share.

Most people across the globe use Google the most, with an occasionally visit to Bing and Yahoo.  All three search engines offer a “local” platform for searching.   Personally, I like to check out Buzzsumo and DuckDuckGo every now and then, just to see what kind of results are displayed. Outside of the top three search engines, I have listed others that you may or may not have heard of:

    • Ask.com
    • AOL.com
    • Buzzsumo
    • DuckDuckGo
    • Webcrawler
    • Baidu
    • Blekko
    • Boardreader
    • CrunchBase

Search Engine Optimization for your Business

Search engine optimization, especially on Google, is critical to businesses of all sizes.  (Regardless of whether or not there is a physical location or not.)  A solid SEO strategy can not only increase how your business ranks on top search engines, but it can also impact how efficiently your PPC campaign runs.

The competitive marketplace is always changing.  Goolge algorithm updates keep SEO strategists on their toes. What is important to rank on Google, may not be as important on other search engines such as Bing.  SEO work is time consuming and complex.  It is highly advised to hire a digital SEO consultant or specialized employee to perform the tasks of search engine optimization for your business.

Most business owners like to have at least a general  idea of the subject before reaching out.  For that reason, I recommend following the below resources to gain more knowledge on the subject:

Follow:

      • Google updates
      • Search Engine Land
      • Search Engine Journal
      • MOZ blogs
      • HubSpot