Local Organic Search Results For Your Business
Local organic search engine optimization for a businesses that has a brick and mortar location is far more competitive, complicated and multi-faceted than optimizing a website for an online only business. For example, in order for a business to rank favorably in local organic results, the website must also be SEO optimized for organic. *Difference between Organic vs Local Organic SEO. Ranking signals for Google’s “local” pack search results are based on a large variety of ranking signals including the proximity of the searcher. On the other hand, local organic search results , (those below the local pack), are not impacted by proximity as much as the other ranking factors.
The Leaning Tree Digital Digital understands how local SEO works. Below is an outline of some steps that can be taken to help improve search rankings for any local business. These are fairly standard steps that would likely hold even if there were a Google algorithm update after the publication of this page. However, none of the steps are a quick SEO fix. Forget the “set it & forget it” thinking! Optimizing your business to be competitive in local organic or organic search results is an on-going task.
For best results, hire a digital strategist or SEO Consultant to maximize your online marketing and visibility. The Leaning Tree Digital works with Developers, PPC, and other marketers to stay on top of this demanding task.
Maximize Google Maps Search Results
To improve local Google Maps search results, increase local search visibility, and appear higher in local SERP’s, a business must:
#1. Establish & maintain through maintenance, a highly optimized website that search engines can crawl easily. (Remember: Mobile First Indexing) Don’t forget structured data for local business!
#2. Ensure Google My Business is fully optimized, updated frequently with fresh posts & contains the correct business category.
#3. Setup unique landing page for each of your physical locations.
#4. Determine your brand and ensure content info, (NAP), aligns exactly with how it appears on Google My Business & attempt to remove duplicate or incorrect information.
#5. Establish backlinks to your site through high value citations from local directories, other businesses, the media & industry related websites.
#6. Develop keyword friendly content with searchers intent in mind; Google loves fresh content that is engaging.
#7. Ask for Google reviews; build authority as fierce competitor in your industry.
#8. Frequently check website performance to ensure it’s fast, engaging, and converting into calls & new customers. Behavioral signals matter!
#9. Stay on top of Google Algorithm Updates & Local SEO Ranking Factors.
#10. Social signals are still important; ensure social sites are connected to your website, and are used in a way that encourage engagement.
Each of the above requires a significant amount of attention. The task of optimizing local organic search results goes beyond this list. Audits, competitive analysis, keyword research and other performance checks may be recommended before starting. I have yet to meet a business owner who has the time and dedication to do all of these things effectively, and efficiently on their own.
Ranking high in local search engine results will require a digital team that is knowledgeable and well connected. It’s very rewarding to watch your business grow! Learn more about Leaning Tree Digital’s SEO consulting and SEO business services.