Strategies That Grow Business
If your business needs more qualified website traffic, improved ranking positions, stronger social media presence, or more responsive messaging… then you’ve come to the right place. As an SEO freelancer and marketing consultant, Michelle at Leaning Tree Marketing has been providing these solutions for more than ten years.
When choosing to work with Leaning Tree Marketing, you’ll gain access to a powerhouse of strategies that grow business, including Content and SEO services.
Influence Ranking Factors
Content writing is a process of communication to connect and engage with readers. It involves copywriting to influence decisions. It also involves a vast amount of keyword research, setting the tone, branding, and editing. For maximum impact, website content strategy incorporates SEO to influence ranking factors. Done correctly, it means more online visibility, better-qualified leads to your website and more long-term success.
Improve Website Performance
Search optimization, (SEO), is a multi-faceted endeavor that helps gain position in search engine results pages. (SERPs) An SEO strategy is the action plan to improve website rankings and increase organic traffic.
Ensure that a website is technically sound, indexed, and easily crawled. Establish a cohesive online brand. Gain natural links, more authority, and increased visibility. To be successful, you’ll need a person who can stir up the secret sauce.
Organic (Free Traffic) is the ultimate goal. Why? Because more people chose to click on “natural” search results & they are typically more qualified leads as well. It’s good to know that your business doesn’t have to rely on paid ads to generate new business.
The Content SEO Balance
Here’s the eureka moment; content is nothing without SEO, and SEO is nothing without good content. To improve your competitive position, you’ll need both. For example, it’s essential that content is freshly published or updated, relevant to your audience, and adheres to Search Quality Rater Guidelines. SEO tactics ensure that your website functions properly to be optimized according to ranking factors and algorithm updates. There is overlap between the two disciplines as well. For example, metadata is an SEO action for the content page. It involves keywords, descriptions, and header tags for search engine spiders. There’s also a methodology as to how content is organized for both users and search engines to navigate. Without this balance, neither content nor SEO will perform as it should.
Multi-Platform Lead Generation
Today, more people have smartphones than computers. They’re more compact, and can do just as much. It’s easy to understand why mobile phones became so important to search engines. Google acknowledged the shift years ago with “mobile first” indexing. The precise spot where you’re holding your mobile device and searching; it’s part of the local search function on Google Maps. The results are based mostly upon proximity. Even if you don’t have a physical location, online visibility and rankings are based more heavily on your mobile website. Of course, lead generation can come from different platforms. But this explains why Leaning Tree Marketing focuses on mobile first, and the others second.
Nurture Lead Sources
Consider that there are many touch-points along a customer’s online journey. A well-performing website with stellar content is just the beginning, or the end of that journey. Gain new customers and maximize retention by nurturing all lead sources. For a local business, this includes Google Places for Business. For most everyone else, it includes social media, niche industry publications and high-value citations. There are many considerations. Even if things are working ok right now, they are guaranteed to change. (And sometimes, very quickly.) A proactive, collaborative and open-minded approach is always the best scenario to nurture and grow business. Consider outsourcing freelance services or hiring remote workers. In return, your flexibility can save resources, attain top talent, and bridge any gaps between you and your business goals.
“When it comes to growth opportunity, a well-rooted tree can be incredibly flexible. Regardless of it’s age or stature, it’s ready to adapt in a moments notice; constantly reaching towards those resources that allow it to produce more abundantly.”
Ensure Website Performance
There are important SEO signals and competitive components which are missing from “do it yourself” website builders. This means that search engines are NOT getting what they need to crawl and rank your website. To get a high-performance website, most businesses gravitate towards WordPress. Its CMS, (Content Management System), is the most popular option out there. It’s SEO capabilities, mobile friendliness, and security features are outstanding. There are also advanced options for customization, user experience, and search optimization. To maximize all of the features, a WordPress website requires technical expertise, html coding, and maintenance beyond the initial development.
In a nutshell, website builders are a dime a dozen these days. (Wix, Weebly, Squarespace, Web.com) Because there is no coding involved, nearly anyone can build a site on these platforms. The problem is that you get what you pay for. Unless you can afford a full-customized website, WordPress is superior to all the others.
It’s Never Too Late To Improve
It’s never to late to improve your current situation. The best place to begin is with a website audit. In this process, there is little or nothing required from you. Problems are identified and solved. Opportunities are uncovered. Not to mention, a website audit is often a tax-write off.
Fill out this inquiry form to get started.
Results For Any Industry
Regardless of the industry, content and SEO strategies have many of the same moving parts. They all need to adhere to ranking factors important to Google and other search engines. What sets your strategy apart from the next business? It’s in the details. For example, marketing your niche, developing your brand and thinking outside the box to get past the clutter. How well key members work together will also have a huge influence on the results.
Below is a list of the industries that I have worked with, in order from most extensive to least:
- legal
- agencies
- auto
- real estate
- home improvement
- financial
- medical
- retail
- tourism
- consulting
- construction
Identify Key Players for a Top-Notch Digital Team.
Outsource Website Freelance Work
Content, SEO, and website-related functions are outsourced as much, if not more, than other business services. In a remote working environment there is an opportunity to outsource top notch talent in an environment that can fluctuate based upon work load. Let’s talk about achieving your business objectives. If we’re a good fit, then that’s when the magic happens!
Services are provided in the following capacities:
- White label partnerships with agencies, firms, or companies who need some extra “hands-on-deck.”
- Outsourced freelance services to cross-collaborate with key members of an organization.
- Nearly full time, part-time, or contractual work can be accommodated.
Over A Decade Of Project Management
It’s not that easy to find talent that can connect those dots in an organized and effective manner. So how does Michelle at Leaning Tree Marketing make this happen? Let’s start with over a decade of perfecting the art, merging a diversified set of marketing, advertising, communication, and IT skills. This diversified skill set and hands-on experience create a strong project management outcome. When you’re ready to build your digital team, be sure to include Leaning Tree Marketing.
