Online Strategies That Grow Business

Does your business need more qualified website traffic that converts, improved AI Citations, stronger authority on a topic, or more responsive messaging? Do you have trouble keeping up with SEO ranking factors and managing website content? These are all important goals and tasks that many businesses find impossible to tackle on their own. Here’s the good news… you’ve come to the right place. Michelle Bobzien has a proven track record of providing top-notch online strategies that help grow business. Your business. When choosing to contract Leaning Tree Marketing for services, you’ll gain access to a powerhouse of strategies, including Content and SEO/GEO services. 

 

Influence Ranking Factors

Content is king. This is even more true with AI-generated search offerings. SEO Content writing ensures that headings and schema are in place. It focuses on internal linking and site health. It also helps improve accessibility, topical authority, user intent, and the possibility of more visibility in both search and AI systems. We’re talking meaningful, intentional, authoritative, engaging, and unique content. This style of copywriting refines traditional copywriting to gain more online real estate. More online real estate means your brand and products get more exposure. Today, this includes AI systems like AI Overviews and AI Search. Every website content strategy needs to be multimodal, organized, and purposeful. When incorporating the tools and expertise of an SEO professional, your website content has a much better chance of gaining impressions, citations, conversions, and interactions. Done correctly, it means more online visibility, better-qualified leads to your website, and more long-term success in reaching all business goals. 

 

Improve Website Performance

Search optimization (SEO) is a multifaceted endeavor that helps gain positions in search engine results pages. (SERPs) An SEO strategy is an action plan to improve website rankings and increase organic traffic. GEO (generative engine optimization) and SEO work together to gain more real estate on search engines. In today’s AI-generated search, advanced strategies are necessary to influence ranking factors. 

Ensure that a website is technically sound and provides a great user experience. (UX) Establish a cohesive online brand. Gain natural links, more authority, and increased visibility. Ensure that the user intent is understood and prioritized. To be successful, you’ll need a person who can stir up the secret sauce. 

Organic (Free Traffic) is the ultimate goal. Why? Because more people choose to click on “natural” search results & they are typically more qualified leads as well. It’s good to know that your business doesn’t have to rely on paid ads to generate new business.

 

The Content SEO and GEO Connection

Here’s the eureka moment- content is nothing without an SEO foundation, and GEO is nothing without SEO and authoritative content. To improve your competitive position and visibility, you’ll need all components. Website content must be relevant to your audience while offering something unique that AI systems don’t already have. AI visibility is what GEO strives to achieve. It strongly correlates with organic keyword breadth and backlinks but what matters even more today is the “depth of coverage.” There’s also a methodology for how content is written and internally linked for search engine rankings, user experience (UX), and GEO. Without these foundational elements and balance, nothing will perform as it should. 

Multi-Platform And Multimodal Lead Generation 

Today, more people have smartphones than computers. It’s easy to understand why mobile phones have become so important to search engines. Google acknowledged the shift many years ago with its “mobile first” indexing. The precise spot where you’re holding your mobile device and searching is part of the local search function on Google Maps. (Those results are based mostly on proximity.)  But regardless of whether you have a physical business location or not, your mobile website matters more than the desktop version. Search engines now prioritize user-friendly content that is engaging on mobile. This is where multimodal content comes into play. (Text, video, audio, and images.) Aligning them with user intent and optimizing them for SEO and GEO can improve visibility on mobile even further. 

 

Nurture Lead Sources

Consider that there are various touch points along a customer’s online journey. A well-performing website with stellar content is just the beginning or the end of that journey.  Gain new customers and maximize retention by nurturing all lead sources. For a local business, this includes Google Places for Business. It may include social media, niche industry publications, and high-value citations. There are many considerations. Even if things are working “ok” right now, they are guaranteed to change. (And sometimes, very quickly.) A proactive, collaborative, and open-minded approach is the best scenario to nurture and grow a business. Consider outsourcing freelance services or hiring remote workers. In return, your flexibility can save resources, hire top talent, and bridge gaps between you and your business goals. 

“When it comes to growth opportunity, a well-rooted tree can be incredibly flexible. Regardless of its age or stature, it’s ready to adapt at a moment’s notice; constantly reaching towards those resources that allow it to produce more abundantly.”

 

Ensure Website Performance

It’s important to note that many SEO signals and competitive components are missing from “do-it-yourself” website builders. This means that search engines are NOT getting what they need to crawl and rank your website. To achieve a high-performance website, most businesses gravitate towards WordPress. Its CMS (Content Management System) is the most popular option. Its SEO capabilities, mobile friendliness, plugin options, and security features are outstanding. There are also advanced options for customization, user experience, and search optimization. A WordPress website requires technical expertise, HTML coding, and maintenance beyond the initial development to get maximum performance. 

You always get what you pay for. Unless you can afford a fully customized/manually coded website, WordPress is superior to all the others. 

 

Outsource Online Marketing 

Marketing-related functions are outsourced as much, if not more, than other business services. In a remote working environment, there is an opportunity to outsource top-notch talent in an environment that can fluctuate based on workload. Let’s talk about achieving your business objectives. If we’re a good fit, then that’s when the magic happens! 

Services are provided in the following capacities:

• White-label partnerships with agencies, firms, or companies that need some extra “hands on deck.” 
• Outsourced freelance services to cross-collaborate with teams and stakeholders of an organization.
• Full-time, part-time, or contractual work is based on our mutual need.  
• If we’re a great match, then full dedication to your business is a possibility.

 

Develop an effective website team with diversified talent.

 

Strategies For Any Industry

What sets your strategy apart from the next business? It’s in the details. Marketing your niche, developing a brand, collaboration, and thinking outside the box help to get past the clutter. In highly regulated industries, we can expect that messaging and marketing strategies (including SEO and GEO) will have unique challenges, limitations, and instances that require additional layers of review. Ultimately, the more nimble, flexible, and communicative we are, the better the outcome. Success can be achieved in any industry. The verticals I have worked with are bulleted below, in order from most extensive to least. 

• legal
• agencies
• auto
• real estate
• home improvement
• financial
• medical
• retail 
• tourism
• consulting
• construction
• oil industry
• enterprise-level corporations

 

High Rewards Come With Experience 

I’m a full-stack marketing veteran with over 15 years of experience in SEO. It’s not that easy to find talent this diversified. I’m eager to get to know YOUR best customers, YOUR business, and especially YOUR goals. It’s never too late to improve your current situation. The best place to begin is with a website audit to identify problems and reveal opportunities.