Online Strategies That Grow Business
*As of June, 2023, Leaning Tree Marketing is no longer in business as an independent business coach and consultant.
Does your business need more qualified website traffic that converts, improved AI Citations, stronger authority on a topic, or more responsive messaging? Do you have trouble keeping up with SEO ranking factors and managing website content? These are all important goals and tasks that many businesses find impossible to tackle on their own. Here’s the good news… you’ve come to the right place. Michelle Bobzien has a proven track record of leading top-notch online strategies to reach business goals. Your business. When choosing to contract Leaning Tree Marketing for services, you’ll gain access to a powerhouse of strategies, including Content and SEO services.
Influence Ranking Factors With SEO Content
Content is king. This is even more true with AI-generated search offerings. SEO content writing ensures that headings and schema are in place. It focuses on internal linking, clusters, and positioning in-depth expert-led material. It also helps improve accessibility, topical authority, user intent, and visibility in both search and AI systems. We’re talking meaningful, intentional, authoritative, engaging, and unique content. This style of copywriting refines traditional copywriting to gain more online real estate. More online real estate means your brand and products get more exposure. Today, this includes AI systems like AI Overviews, AI Search, and AI Chat. Every website content strategy needs to be multimodal, organized, and purposeful. When incorporating the tools and expertise of an SEO professional, your website content has a much better chance of gaining impressions, citations, conversions, and interactions. Done correctly, it means more online visibility, better-qualified leads to your website, and more long-term success in reaching all business goals.
Modern SEO Improves Website Performance
Traditional search optimization (SEO) helped gain positions in search engine results pages. (SERPs) A modern- day SEO strategy goes even further. The fundamentals of SEO are combined with advanced techniques and strategies. SEO, GEO, AEO, and AIO work together to gain more real estate and visibility where your customer journey lives and conversations about your brand happen. This process has become more complicated but not impossible. Your website is the “source of truth.” In today’s online environment, advanced strategies are necessary to influence AI Discovery.
Ensure that a website is technically sound and provides a great user experience. (UX) Establish a cohesive and all-encompassing online brand. Gain natural links, become the conversation, build authority, and ensure that the user intent is understood and prioritized. To be successful, you’ll need a person who can stir up the secret sauce.
The Content SEO and AI Discovery Connection
Here’s the eureka moment- content is nothing without an SEO foundation, and AI discovery is nothing without SEO and content that satisfies what your customers want and need. To improve your competitive position and visibility, you’ll need all components. Website content must be relevant to your audience. It must offer something unique that AI systems don’t already have. AI visibility strongly correlates with authoritative and topical “depth of coverage.” There’s also a methodology for how content is written and internally linked for search engine rankings, user experience (UX), and GEO. Without these foundational elements and balance, nothing will perform as it should.
Multi-Platform And Multimodal Lead Generation
Regardless of whether you have a physical business location, your mobile website matters more than the desktop version. In the age of AI discovery, multimodal has become more important. (Text, video, audio, and images.) Align them for a great user experience.
Nurture Lead Sources
Clearly, there are various touch points along a customer’s journey. To gain a new customer and purchase, a brand must be present everywhere its customers land. Although most SEO experts no longer see the process as a “funnel” landscape, it may be helpful to visualize it this way when explaining how AI systems have changed the role of a website lead. AI discovery is now occupying the “top of funnel” (TOFU) with quick summaries and answers. Websites that continue to focus on this very “generalized” information will fail. A lead-generating website today has tools, comparison charts, expert-led opinions, reviews, and stellar non-commodity material that can be shared. It holds the entire breadth of a subject matter! AI has helped websites to “pre-qualify” visitors. When a potential customer lands on a website, consider it “mid-funnel.” (MOFU) It’s the website’s opportunity to nurture that lead and progress it naturally to “lower-funnel” (BOFU), where purchases are made.
Even if things are working “ok” right now, they are guaranteed to change. A proactive, collaborative, and open-minded approach is the best scenario to nurture and grow leads.
Strategies For Any Industry
What sets your strategy apart from the next business? It’s PEOPLE- subject matter experts that work together towards common end goals. Marketing your niche, developing a brand, collaboration, and thinking outside the box help to get past the clutter. In highly regulated industries, messaging and marketing strategies (including SEO and GEO) will have unique challenges, limitations, and instances that require additional layers of consideration. Success can be achieved in any industry.
High Rewards Come With Experience
I’m a full-stack marketing veteran with nearly 15 years of experience in SEO. It’s not that easy to find talent this diversified. I’m eager to get to know YOUR best customers, YOUR business, and especially YOUR goals. It’s never too late to improve your current situation.
