Michelle Bobzien
DIGITAL MARKETER | SEO & ORGANIC GROWTH MANAGER | AI DISCOVERY ENTHUSIAST
“Decades ago, when IT, Web development, and Marketing functions merged into SEO -I was there and enjoyed that ride! Today, we are in the age of AI Discovery. Because the digital environment continuously evolves, so do I. (I LOVE THAT!) Combine a full-stack marketing background, nearly 15 years of SEO, and an ongoing curiosity about the digital landscape… What you get is a professional with the passion, experience, and foresight to make a difference in your organization.
*As of July 2023, I dedicate my skills and expertise to a single company.
Strategies For Online Success
In the modern world, websites train LLM’s. They are “the source of truth” used to cross-check and verify information and lead prospects from MOFU to BOFU. But websites alone can’t move the needle. This is precisely why the ability to see the big picture and make data-driven decisions is so important. Working in Silos is no longer sufficient. Collaborating within functional teams (Owned Media, Paid Media, Earned Media) and across technical disciplines is the key to bottom-line revenue.
I influence people and stakeholders, produce kick-butt content strategies, and talk to both search engines and AI bots. I have a HOLISTIC view of marketing but can quickly pivot to tackle a tricky SEO challenge. Continuous learning is important to me. I’m methodical and manage projects with great enthusiasm- from start to finish.
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- Technical SEO, local SEO, and Content SEO that adapts to algorithm and landscape changes.
- Holistic kick-butt content strategies with amazing insight and pillar/content cluster organization.
- Help to build authority through non-commodity, expert-led content that aligns with user intent.
- Nurture and grow non-paid leads via “organic” lead generation. (organic growth engine)
- Develop strategies, conduct testing, and collaborate with stakeholders and agencies.
- Understand the importance of Entities and training LLM’s. (large language models)
- Experienced in regulated industries where compliance shapes content strategy.
- Skills for data analysis and data-backed decision-making.
- Custom performance reporting & Analytics
- Digital Marketing (full-stack)
- SEO copywriting and editing
- Audits & Gap analysis
- AEO, GEO & AIO
- Media Buying
- Advertising
- Promotions
- Research
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Good Steward Of Money And Time
You trust people to be good stewards of money and time. I get that. Every business is treated as if it were my very own business. Dedication, transparency, and dependability are important components of my work ethic. As part of your remote workforce, there is no hand-holding -just great collaboration and met goals. Creative yet Technical. Organized and Impactful. Across a variety of industries. In any competitive marketplace. Digital team lead or team player. I’ve got your back.
“People make business. When the right people are in place, things happen.”
EDUCATION
- Associate’s Degree in Business Management
- Bachelor’s Degree in Business, Marketing
Verticals I have worked with:
- legal
- agencies
- auto
- real estate
- home improvement
- financial
- medical
- retail
- tourism
- consulting
- construction
- oil industry
- enterprise-level corporations
- regulated industries
Soft Skills
- Engaged to define a new discipline around AI-generated responses and zero-click search scenarios.
- Entrepreneurial mindset that is resilient, resourceful, and solutions-oriented
- Organized with the proven ability to prioritize and multitask
- A natural self-starter motivated by defining targets and reaching goals
- Excellent communicator with a track record of leading and influencing
- Data analyzer to a storyteller with a brand and customer goal focus
- Dependable and motivated to meet hard deadlines
- Transparent and goal-oriented
Multi-Disciplinary Environment
I have successfully performed in a multi-disciplinary environment. To “connect all the dots,” it’s helpful to see the big picture while effectively managing and optimizing the smaller moving parts.
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- 10+ years as an independent business coach & consultant
- perform in a multi-disciplinary environment
- small business to enterprise-level SEO
- client-facing in a remote environment
- content strategy & governance
- stakeholder & vendor management
- digital marketing strategies
- search engine optimization
- organic growth engines
- omnichannel projects
- project management
- website migrations
- SEO copywriting
- AI-Discovery
Leaning Tree Digital Marketing (no longer in business)
Leaning Tree Marketing was built on developing and managing strategies to achieve the unique goals of each business. I immersed myself in it and treated each business as if it were my own. I built relationships and moved mountains.
