To be successful, there are a handful of basic copywriting concepts to understand and follow. Whether you’re an entrepreneur, brand manager, new to copywriting, or emerging as a content strategist for websites, these fundamentals apply. Follow them to improve your writing and reach more goals. What Is User Intent For Copywriting? This topic probably deserves …
Google established mobile-first indexing because there was a shift happening between desktop and mobile search activity. Today, mobile devices account for most organic search engine visits, and no surprise, most of them are on Google. To improve rankings in local search results, there are strategies that involve multiple moving parts. Many of those strategies involve …
COVID-19 was a great reminder about how important people are, and the value of working together to solve problems. Teams that are on the same page, sharing common goals and aspirations… just get more done. We also know that a strong team is made up of people who have each other’s backs. Qualified and talented …
Google has billions of searches per day and nearly half of them are local. That’s precisely why local search optimization for Google Maps is so important. The top three organic results in Google Maps are called “the local pack.” These are by far the most valuable positions for any local business with a physical location. …
Search engine optimization, (SEO), is super important to the business. So, who wouldn’t want to befriend the giant search engine Google? For those of us looking to keep up with algorithm updates and aiming to get on Google’s good side – we have a plethora of resources and tools to tap into. But, the tools …
Methods of artificial intelligence that assist with creative writing have been available for decades. Whether you know it or not, content specialists have been using them. The emergence of ChatGPT and upcoming breakthroughs like Google’s Sparrow are creating a flurry of responses. As a result, the AI conversation has been amped up across every industry. …
Underperforming website content can be a real frustration. For example, it’s easy for content to get bloated, and outdated, or for it to stop performing altogether. Sometimes it’s more difficult to relate to your audience than expected. You want more market share for a specific product or service. There’s an opportunity to perform better but …
Organic simply means “non-paid” and “natural” search results. The term can apply to local searches, such as in Google Maps. It can also apply to National searches, such as on Google or Bing. In any scenario, organic search results are never paid for. The search engine has algorithms that, along with your website’s SEO and …
Consider Facebook, LinkedIn, YouTube, and Twitter as part of your online exposure in SERPs. (Search Engine Results Pages.) Why? Because social profiles DO rank in search engines for branded queries. Social Media Is Important For Branded Search They are not a direct ranking factor for website pages. Yet, they are very important to branded search …
Programming Behind A Website Page Pages on a website have two sides, the side that visitors see and read, and the side that search engines see and read. What search engines see is sometimes referred to as the “back end.” The back end of a website holds the basic foundation programming, otherwise called the “source …
