Michelle Bobzien

Michelle has a passion for “Content SEO.” This specialty ensures that copywriting efforts resonate with people and get discovered by search engines. It also ensures that branding is cohesive and messaging spans multi-platform.

Copywriting Basics For The Emerging Writer

importance of user intent and writing guidlines for copywriters and the emerging writer for websites and online publications

To be successful, there are a handful of basic copywriting concepts to understand and follow. Whether you’re an entrepreneur, brand manager, new to copywriting, or emerging as a content strategist for websites, these fundamentals apply. Follow them to improve your writing and reach more goals.  What Is User Intent For Copywriting? This topic probably deserves …

Mobile Content for Local Search Results

how to make sure mobile search engine performance is maximized for mobile search results

Google established mobile-first indexing because there was a shift happening between desktop and mobile search activity. Today, mobile devices account for most organic search engine visits, and no surprise, most of them are on Google. To improve rankings in local search results, there are strategies that involve multiple moving parts. Many of those strategies involve …

Writing AI Technology VS Human Experience

will ai technology replace humans or who is using ai tools for writing website content

Methods of artificial intelligence that assist with creative writing have been available for decades. Whether you know it or not, content specialists have been using them. The emergence of ChatGPT and upcoming breakthroughs like Google’s Sparrow are creating a flurry of responses. As a result, the AI conversation has been amped up across every industry. …

Content Strategy For Underperforming Website Pages

content strategy for underperforming or outdated website pages

Underperforming website content can be a real frustration. For example, it’s easy for content to get bloated, and outdated, or for it to stop performing altogether. Sometimes it’s more difficult to relate to your audience than expected. You want more market share for a specific product or service. There’s an opportunity to perform better but …

Social Profiles Do Rank In Search

social media seo for search engine results on google

Consider Facebook, LinkedIn, YouTube, and Twitter as part of your online exposure in SERPs. (Search Engine Results Pages.) Why? Because social profiles DO rank in search engines for branded queries. Social Media Is Important For Branded Search They are not a direct ranking factor for website pages. Yet, they are very important to branded search …