Friends at Google
Search engine optimization is super important to business, so who wouldn’t want to befriend Google? Those of us looking to keep up with algorithm updates and wish get on Google’s good side actually have a plethora of resources and tools to tap into.
For example ad agencies have one-on-one access to real Google employees who can help with visibility and performance. (The phrase “agency” can be a one-lady show or a large advertising group.) It’s true… free support from Google! Also, Google provides a ton of information online through forums, blogs, newsletters, training, insights and more.
With all the support and guidance offered by Google, they are like a friend and mentor…there to ensure you are successful using their products.
Google My Business: This is where your business can manage your online presence across Google Search & Google Maps
Google Education at Google Partners: One-on-one for Google advice, and this is not a paid service or a privileged service.
Google Partners, (now Google Ads), Academy on Livestreams: Ask questions and share experiences with Google experts & other professionals.
Academy for Ads for Google’s e-learning: Google’s e-learning courses, exams and certifications.
Think with Google: Provides market insights & trends for just about anything.
Google Webmaster Tools & Analytics: Webmaster tools allow one to evaluate & maintain the performance of a website regarding search results. To see how users/visitors interact with your website, use Google Analytics.
Google Accounts & GSuite Learning Center: This refers to a variety of application tools to support & connect your business either by individual sign-in or administered through an organization.
Google Blogs: Again, these are all free! Check out Googles Blog, as well as the Webmaster Central Blog & the Google Research Blog.
A business is only as good as their employees. Google has the people to move the machine behind their brand. For the rest of us who are looking for support, guidance, and resources for SEO… Google has it for our taking. Literally, “we all have friends at Google!”
The Google Brand
Google operations are quite impressive both internally and externally. Don’t be intimidated by the giant brand. Although Google has the most recognized search engine, and is the tech giant in the world, it’s actually pretty relatable, even to the smallest of businesses. For the sake of your revenue growth, it’s worthwhile to get to know Google better.
A company with such a powerful brand is no surprise, very selective about its employees. Teams are structured and motivated to run super efficiently. I’ve read that the most productive teams at Google get the importance of collaboration so much that it’s actually like an unwritten social code.
Google receives over 2,000,000 applications each year and only those good enough for Google are hired. As of March 2018, Google consists of over 85,000 employees of various expertise levels and salaries ranging from $30k to $350k annually.
Clearly, there are super strategic and effective teams within Google. Each member of a team has a clear understanding of corporate goals, as well as a clear vision, accountability, and pride regarding their personal goals. Without clear goals, and a plan of attack, a team of people are likely to step on each other’s toes, spin wheels, and duplicate work without a combined purpose.
Google has a strict code of conduct, non-disclosure agreements and all kinds of rules to keep employees honest. The approach is team goals over individual agendas. Googles got it right regarding how to produce high-quality results; a model that all businesses should mirror.