Since Google’s inception in 1996, search engines have been the driving force behind the growing competitive marketplace. (Even the market size of the search engines industry is growing!) There is a purpose for each platform. What is important to rank on Google, may not be as important on other search engines such as Bing or …
White labeling products and services is an efficient and effective method of rebranding. Although I feel that white labeling has become more common since COVID-19, the process has been around forever. In digital marketing, it’s a way to perform work under the branding of another company or agency. So why should you think about hiring …
Why should you consider adding creativity to your website? Because a well-performing website will depend on more than technical SEO; you’ll need seriously good content! By creating relevant, interesting and persuasive content, you are more likely to interest both humans and search engines. Captivate and motivate them even more by using crafty content ideas that …
Rightly so, businesses place a lot of focus on their website; ensuring that it is both user friendly and search engine friendly. However, getting a leg up in local search results will require more than a nice website. One must focus on what SEO professionals refer to as “off-site” signals. These are all the online …
Earn search engine rankings through free and natural algorithm strategies that connect your website to relevant search queries. For any growing business, organic search engine optimization is a must do! For a local business, take advantage of local organic opportunities. When done correctly, organic traffic is the most efficient source of qualified lead generation to …
According to Statistica’s recent mobile search data, “mobile devices account for more than 63% of organic search engine visits.” There’s no denying it- local business must understand the importance of ranking high on mobile search. But we’re not talking about paid ads here- we’re talking about the “free” organic search results. There are several strategies …
Yes, social profiles do rank in search engines! For most brand searches, social media profiles for business -such as Facebook, LinkedIn, YouTube and Twitter, are mixed into “free,” non-paid, organic search results. This means that social media profiles can rank on page one…right along with SEO optimized pages from your website. Test this theory by …
Help Search Engines Find Your Site One of the most basic and easiest things you can do to improve SEO is to ensure that web spiders can easily find and crawl your website. An XML sitemap achieves this goal. It’s essentially a list of pages intended to be found by web spiders, search engine bots, …
Search engines read your website source code all the time, and so should you. Even if you hire a digital strategist or SEO consultant, it’s incredibly useful to learn more about website source codes. The codes are designed to help your site, but they can also slow down page load speed and cause confusion if …
Content presents is a huge opportunity to rank better in search engine results. For starters; a website should have a variety of content pages including static content, landing pages, form pages, thank you pages, and blogs. Get creative with your content to attract more visitors. The top two goal for a web content strategy should …