White labeling products and services is a method of rebranding. Although I feel that white labeling has become more common since COVID-19, the process has been around forever. It’s basically a way perform work under the branding of another company or agency. So why should you think about hiring a white label partner? It’s a …
Why should you consider adding creativity to your website? Because by creating relevant and persuasive content, you are more likely to interest, captivate and motivate your visitors to take action. Anyone can come up with paragraphs of information; that is the easy part. However, without creativity, you may be missing the emotional component of a …
Rightly so, businesses place a lot of focus on their website; ensuring that it is both user friendly and search engine friendly. However, getting a leg up in local search results will require more than a solid-functioning website. Today, relevance, proximity, authority, and popularity are super important for a business to thrive in local search …
Local Organic Search & Mobile Devices The increased usage of mobile devices is what originally drove Google’s mobile-first indexing. At least 1/3 of all searches today are related to local inquiry from mobile phones. Local businesses today do understand the importance of ranking high on mobile search. Local organic SEO on mobile is absolutely required …
Yes, social profiles do rank in search engines! For most brand searches, social media profiles for business -such as Facebook, LinkedIn, YouTube and Twitter, are mixed into “free,” non-paid, organic search results. This means that social media profiles can rank right along with SEO optimized pages from your website. Test this theory by placing a …
Help Spiders Find Your Site One of the most basic and easiest things you can do to improve SEO is to ensure that web spiders can easily find and crawl your website. An XML sitemap achieves this goal. It’s essentially a list of pages intended to be found by web spiders, search engine bots, and/or …
Reading Webpage Source Code Search engines read your website source code all the time, and so should you. Even if you hire a digital strategist or SEO consultant, it’s incredibly useful to learn more about website source codes. The codes are designed to help your site, but they can also slow down page load speed …
Content presents is a huge opportunity to rank better in search engine results. A website should have a variety of content pages including static content, landing pages, form pages, thank you pages, and blogs. The top two goal for a web content strategy should be to help improve the visibility and user experience. This article …
Up To Speed on Mobile-First The shock of mobile-first indexing is now several years old yet many businesses and SEO-related professionals are still trying to grasp the changes. All mobile-first indexing means is that desktop performance means less… and mobile means more. A mobile-first focus is also no reason to revert back to an m.dot …
Friends at Google Search engine optimization is super important to business, so who wouldn’t want to befriend Google? Those of us looking to keep up with algorithm updates and wish get on Google’s good side actually have a plethora of resources and tools to tap into. For example ad agencies have one-on-one access to real …