Researching Ideas For Website Content Your website’s “bread and butter” pages are typically the most profitable, and therefore, the most important pages on your website. Because you know your business best, coming up with the content for these pages is natural. But these pages can’t possibly do all the heavy lifting. The supporting pages should …
XML Sitemaps Help Search Engines Find Your Site One of the most basic and easiest things you can do to improve organic SEO is to help search engines find and navigate your website. An XML sitemap is one action that helps to achieve this goal. The navigation panel of your website helps human users understand …
Sooner or later every business is confronted with planning a new website and hiring the right team. The process can be especially agonizing for business owners who already have their hands full. Don’t fret! The more information you have about the process and who to hire, the more effective you’ll be in decision-making. This article …
Is it a location page? YES! Is it a landing page? YES! Leaning Tree Marketing often finds businesses with multiple locations not performing as well as they could in local search results. At first glance, many of these businesses, such as law firms, insurance agencies, financial planners, and home improvement services appear to have decent …
There are strategies to ensure that you get excellent visibility on the internet. Search engines are necessary to achieve all of those goals. Google started in 1996. Since then, search engines have been the driving force behind gaining an edge in a competitive marketplace. Although the Google giant owns the majority of search volume, the …
White Label Remote Work Why should you think about hiring a white-label partner? White-label services are an efficient and effective method of rebranding. Hire a remote white-label partner to offer a more expansive list of offerings and save money while doing it. SEO, website copywriting, branding, webpage development, social media management, and similar business services …
Why should you consider adding creativity to your website? Because you’ll need seriously good content to set you apart from competitors. Engage your readers and motivate them. Also, visual elements like images and video typically receive better engagement and improve overall user experience. (UX) This is important to Google, and should also be important to …
Citations, directories, local listings, review sites, and social media platforms are considered “off-site” signals. (Also referred to as “off-page” signals for SEO.) These signals are where customers and potential clients determine the credibility and relevance of a business. Search engines like Google also pay attention to them. Example Of How Signals Overlap An off-site citation …
Earn search engine rankings through free and natural algorithm strategies that connect your website to relevant search queries. For any growing business, organic search engine optimization is a must-do! For a local business, take advantage of local organic ranking opportunities. When done correctly, organic traffic is the most efficient source of qualified lead generation for …
Mobile-first indexing means that desktop performance means less… and mobile means more. When ranking your website for SERPs, Google looks at hundreds of factors. If your site is fairly new, there may be many ways to improve on your current site. (speed, metadata, links, content, etc.) You can also improve under-performing pages. If you’re ready …
