Search Engine Optimization

Why Hire A White Label Partner?

White labeling products and services is a method of rebranding. Although I feel that white labeling has become more common since COVID-19, the process has been around forever. It’s basically a way perform work under the branding of another company or agency. So why should you think about hiring a white label partner? It’s a …

Local Listings, Citations & Directories

Rightly so, businesses place a lot of focus on their website; ensuring that it is both user friendly and search engine friendly. However, getting a leg up in local search results will require more than a solid-functioning website. Today, relevance, proximity, authority, and popularity are super important for a business to thrive in local search …

Mobile Content for Local Search Results

Local Organic Search & Mobile Devices  The increased usage of mobile devices is what originally drove Google’s mobile-first indexing. At least 1/3 of all searches today are related to local inquiry from mobile phones. Local businesses today do understand the importance of ranking high on mobile search. Local organic SEO on mobile is absolutely required …

Mobile Performance Means More

Up To Speed on Mobile-First The shock of mobile-first indexing is now several years old yet many businesses and SEO-related professionals are still trying to grasp the changes. All mobile-first indexing means is that desktop performance means less… and mobile means more. A mobile-first focus is also no reason to revert back to an m.dot …

Befriend the Google Giant

Friends at Google  Search engine optimization is super important to business, so who wouldn’t want to befriend Google? Those of us looking to keep up with algorithm updates and wish get on Google’s good side actually have a plethora of resources and tools to tap into. For example ad agencies have one-on-one access to real  …

Location Landing Page for Service-Related Multiple Location Business

What is a Location Landing Page? Is it a location page? YES! Is it a landing page? YES! It’s common to see service-related businesses with multiple locations not performing as well as they could in local search results.  At first glance, many of these businesses, such as law firms, insurance agencies, financial planners and home …

Organic VS Local Organic Search Rankings

Ranking Higher-A Bigger Piece Of The Pie Getting your big piece of organic search rankings within search engine results pages, (SERP’s), is an on-going challenge for businesses.  However, I like to look at it more as an on-going opportunity rather than a challenge. The best place to begin is with an  understanding of the terms. It’s never …