Since Google’s inception in 1996, search engines have been the driving force behind the growing competitive marketplace. (Even the market size of the search engines industry is growing!) There is a purpose for each platform. What is important to rank on Google, may not be as important on other search engines such as Bing or …
Rightly so, businesses place a lot of focus on their website; ensuring that it is both user friendly and search engine friendly. However, getting a leg up in local search results will require more than a nice website. Proximity, (distance) is key for local search. Done correctly, local search optimization is a huge lead generator …
Earn search engine rankings through free and natural algorithm strategies that connect your website to relevant search queries. For any growing business, organic search engine optimization is a must do! For a local business, take advantage of local organic opportunities. When done correctly, organic traffic is the most efficient source of qualified lead generation to …
According to Statistica’s recent mobile search data, “mobile devices account for more than 63% of organic search engine visits.” There’s no denying it- local business must understand the importance of ranking high on mobile search. But we’re not talking about paid ads here- we’re talking about the “free” organic search results. There are several strategies …
Content presents is a huge opportunity to rank better in search engine results. For starters; a website should have a variety of content pages including static content, landing pages, form pages, thank you pages, and blogs. Get creative with your content to attract more visitors. The top two goal for a web content strategy should …
Mobile-first indexing means is that desktop performance means less… and mobile means more. When ranking your website for SERPs, Google looks at over 300 factors. If you’re site is fairly new, there may be many ways to improve on your current site. (speed, metadata, links, etc.) You can also improve under-performing pages. If you’re ready …
Search engine optimization, (SEO), is super important to business. So, who wouldn’t want to befriend the giant search engine in Google? Those of us looking to keep up with algorithm updates and wish get on Google’s good side actually have a plethora of resources and tools to tap into. Google Can Help Ad agencies have …
Organic means “non-paid.” It can apply to local and National search results. Local organic simply implys natural search results in a local search display. (such as Google Maps) In any scenario, organic search results typically fall beneath the paid results. Which, unless you want to pay lots of money for paid ads, it’s the way …