Local Listings, Citations & Directories

local listings and business citations for seo off website high authority links

Rightly so, businesses place a lot of focus on their website; ensuring that it is both user friendly and search engine friendly. However, getting a leg up in local search results will require more than a nice website. Proximity, (distance) is key for local search. Done correctly, local search optimization is a huge lead generator for local business.

High Value Directory Listings

High value local listings for both general and niche industries accentuate local search engine results. They are considered “off-site SEO.” Quality, (high value/authority) is the key for links going to and from your website. The best news is that they have little to no required investment -other than time. To get you started, below is a list of the top 3 citation listings.

5-Step High Impact Listings For Local Business

 

  1. Google My Business (Google Business Profile)

    The most valued place for a local business with at least one physical location is, by far, Google My Business. Add your business listing for free to gain customer reviews and show up in more local search results including Google & Google Maps.

  2. Bing Places For Business

    Bing weighs more heavily on social signals & pulls reviews from third party sources such as Yelp & Facebook. Free listing & very worthwhile to add this smaller search engine to your local search strategy.

  3. Better Business Bureau

    The BBB receives a massive amount of traffic, builds trust immediately & appears on page 1 of many organic brand searches. (Google approved) Even the free, non-accredited version, is a win-win for local business.

Internet Listings For Local Success

As a local business, you want to be found when people search for you. You can use a variety of citations, niche directories and local listings. On a side note- I recommend that every business have ownership of citations online. This way, you’ll have the ability to make changes if you move, update services, modify branding, etc. Ensure that each referral site truly adds value to your overall online strategy. When building off-site signals to your website, try not to duplicate your efforts. (It can become very messy.) In the past, companies like Yellow Pages and Yellow Book have been known to do this.

“For there is nothing lost, that may be found, if sought.” 

Edmund Spenser

Local Business Citations Overview

If you do not have the ability to hire professional help for this task, just use good common sense. Just stick to the places that are most relevant to your industry, city/state, etc. Spend the most time on those that will have the most impact on local search results. You can quage this just by searching for your competitor. What shows up on page one? That’s where you want to be. If you need assistance setting up or managing your business listings for local SEO, contact us for affordable pricing options.

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