Google established mobile-first indexing because there was a shift happening between desktop and mobile search activity. Today, mobile devices account for most organic search engine visits, and no surprise, most of them are on Google. To improve rankings in local search results, there are strategies that involve multiple moving parts. Many of those strategies involve …
Google has billions of searches per day and nearly half of them are local. That’s precisely why local search optimization for Google Maps is so important. The top three organic results in Google Maps are called “the local pack.” These are by far the most valuable positions for any local business with a physical location. …
Organic simply means “non-paid” and “natural” search results. The term can apply to local searches, such as in Google Maps. It can also apply to National searches, such as on Google or Bing. In any scenario, organic search results are never paid for. The search engine has algorithms that, along with your website’s SEO and …
Is it a location page? YES! Is it a landing page? YES! Leaning Tree Marketing often finds businesses with multiple locations not performing as well as they could in local search results. At first glance, many of these businesses, such as law firms, insurance agencies, financial planners, and home improvement services appear to have decent …
Citations, directories, local listings, review sites, and social media platforms are considered “off-site” signals. (Also referred to as “off-page” signals for SEO.) These signals are where customers and potential clients determine the credibility and relevance of a business. Search engines like Google also pay attention to them. Example Of How Signals Overlap An off-site citation …
