Mobile Performance Means More

how to rank mobile website on google

Mobile-first indexing means is that desktop performance means less… and mobile means more. When ranking your website for SERPs, Google looks at over 300 factors. If you’re site is fairly new, there may be many ways to improve on your current site. (speed, metadata, links, etc.) You can also improve under-performing pages. If you’re ready for a new site be sure to have an SEO professional working with your developer. Other considerations including a cost analysis, evaluation of internal and external factors, as well as other pros and cons are always recommended.

Quality Content Is Critical

Quality content is critical for success, and the importance of it is not going away. It may be that people continue to do deeper research on desktop, but that doesn’t mean that the content has less of an importance on mobile. Regardless  of whether or not you improve your current site, or move into a newer version; KPI”s need to be adjusted to mobile. A business should not forget desktop, but the conversation needs to be replaced with mobile. This means you an expect to bring out your mobile phone in the next digital team meeting.

If you aim higher than you expect, you could reach higher than you dreamed.

richard branson

Digital Content for Mobile

So content is a pretty big area covering everything from text to lists, to blog and static, to social, data, voice, images & video. (More on those later.) In today’s digital environment, one must obtain a clear understanding of how content, SEO, and E.A.T (Authority, Expert & Authorship) all connect. Although most deep search into a topic area is done on desktop vs mobile, it’s still a goal to develop quality content which is #1 SEO optimized #2Intersting & Relevant #3 Supported by trusted links supported by different browsers and #4supports top categories on your website. (The top categories on your website are your key revenue generators.) Doing all of these four things will support E.A.T. Websites that have really good in-depth content will always be more competitive. The challenge is that mobile content is still more fragmented than desktop. Strategies such as deep linking can keep visitors on your business even if their research and journey is 100% mobile.

Mobile Indexing Content

If a developer tells you that mobile doesn’t support the deep content of your desktop, beg to differ. The way that content is served up on mobile is slightly different due to the layout of the mobile platforms…but content is still available to the visitor. For example, “show more” is often a prompt seen on mobile to make deeper content visible to the mobile user. There are other methods used such as “hamburger menus” and “tab bars.”

In any case, you want both people and search engines to be able to find your content. So the question comes up, “how is mobile content indexed?” Content will be indexed for the mobile AND desktop versions of a page combined. Although mobile has priority, parity of content between mobile and desktop is crucial. If there is content on your desktop missing from mobile configured pages… it won’t be indexed. This includes text content, as well as metadata, and even images and alt attributes.

Learn more about Leaning Tree Digital SEO Services.

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