Consider Facebook, LinkedIn, YouTube, and Twitter as part of your online exposure in SERPs. (Search Engine Results Pages.) Why? Because social profiles DO rank in search engines for branded queries. Social Media Is Important For Branded Search They are not a direct ranking factor for website pages. Yet, they are very important to branded search …
Citations, directories, local listings, review sites, and social media platforms are considered “off-site” signals. (Also referred to as “off-page” signals for SEO.) These signals are where customers and potential clients determine the credibility and relevance of a business. Search engines like Google also pay attention to them. Example Of How Signals Overlap An off-site citation …
