To be successful, there are a handful of basic copywriting concepts to understand and follow. Whether you’re an entrepreneur, brand manager, new to copywriting, or emerging as a content strategist for websites, these fundamentals apply. Follow them to improve your writing and reach more goals. What Is User Intent For Copywriting? This topic probably deserves …
Methods of artificial intelligence that assist with creative writing have been available for decades. Whether you know it or not, content specialists have been using them. The emergence of ChatGPT and upcoming breakthroughs like Google’s Sparrow are creating a flurry of responses. As a result, the AI conversation has been amped up across every industry. …
Underperforming website content can be a real frustration. For example, it’s easy for content to get bloated, and outdated, or for it to stop performing altogether. Sometimes it’s more difficult to relate to your audience than expected. You want more market share for a specific product or service. There’s an opportunity to perform better but …
Programming Behind A Website Page Pages on a website have two sides, the side that visitors see and read, and the side that search engines see and read. What search engines see is sometimes referred to as the “back end.” The back end of a website holds the basic foundation programming, otherwise called the “source …
Researching Ideas For Website Content Your website’s “bread and butter” pages are typically the most profitable, and therefore, the most important pages on your website. Because you know your business best, coming up with the content for these pages is natural. But these pages can’t possibly do all the heavy lifting. The supporting pages should …
XML Sitemaps Help Search Engines Find Your Site One of the most basic and easiest things you can do to improve organic SEO is to help search engines find and navigate your website. An XML sitemap is one action that helps to achieve this goal. The navigation panel of your website helps human users understand …
Is it a location page? YES! Is it a landing page? YES! Leaning Tree Marketing often finds businesses with multiple locations not performing as well as they could in local search results. At first glance, many of these businesses, such as law firms, insurance agencies, financial planners, and home improvement services appear to have decent …
Why should you consider adding creativity to your website? Because you’ll need seriously good content to set you apart from competitors. Engage your readers and motivate them. Also, visual elements like images and video typically receive better engagement and improve overall user experience. (UX) This is important to Google, and should also be important to …
