Earn search engine rankings through free and natural algorithm strategies that connect your website to relevant search queries. For any growing business, organic search engine optimization is a must-do! For a local business, take advantage of local organic ranking opportunities. When done correctly, organic traffic is the most efficient source of qualified lead generation for your website.

Organic Rankings In Search Engine Results

When your website is optimized for the products and services you offer, you’ll appear in organic search results. Organic search results will appear on both national and local SERPs on Google. The most important thing to remember about organic rankings on Google is that the search results are earned, not paid. You simply cannot buy organic rankings. Therefore, you must work smart to ensure you can get them. Build a digital team that can implement effective SEO. The best place to begin is to either hire a professional for SEO services to study Google’s “best practices” and Google “algorithms.”

Win Organic Rankings With Good Content

Because search engines want to provide searchers with the most highly qualified information, the content on a website must match what people are searching for. Good content will win natural, organic search results every time. So, what makes good content? It’s not the number of words or the number of keywords on a page. To gain organic sessions, it will take a combination of factors…and time.

Implement a solid content strategy that is fresh, robust & organized
Be what people are searching for (in-depth)
Refine on-page SEO
Do your research: What sets you apart?
Use both short & long-tail keywords
Ensure that technical SEO is implemented on your website
Aim to gain authority in your industry or expertise
Monitor conversions and key analytics metrics
Analyze the SERP with SEO tools
Promote and link your content

Types Of SERPs

You may have noticed that Google has many ways to display organic results in SERPs. (search engine results pages) SERPs can improve traffic to your website, increase conversions, amplify authority, and turbo-boost branding. Therefore, there’s a benefit for businesses to work towards gaining them, in any form. As a business, you probably don’t have the SEO glossary of terms memorized. Just give people what they want more often which is typically quick answers. Ensure that there is enough in-depth content to follow in case they really want to “dig in.”

Here are three of the most common (non-paid) types of SERPs to aim for:

Videos and bulleted lists have become wildly popular. (Especially for “how-to’s.)
Carousels are often displayed when the search involves the “best” or “top-rated” something. (Typically involve authors, articles, or artists.)
Featured snippets are small “snippets” of text. (bulleted lists, step-by-step instructions & tables)