Planning A New Website Build; Developer Q&A

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Sooner or later every business is confronted with decisions regarding the development of a new website. The process can be especially agonizing for business owners who already have their hands full. Don’t fret! The more information you have about the process, the more effective you’ll be in the decision-making process. Below, we’ll cover some of the most frequently made mistakes and offer questions to use as tools in the developer interviewing process.

Skillsets For Website Project

For a new website build, or to improve an existing one- expect to need a developer, designer, and a digital marketer to perform SEO and content functions. Developers are focused mostly on the layout and framework of the website. They are not website designers and 99.9% of them are not SEO experts. (Although all three are often necessary.) Developing websites can be a lucrative job, but only if new websites are continually being built. Therefore, one must understand that the developer’s end goal is to get your website up and running as quickly as possible so they can move on to the next one. Ready to hire for your website build project? Look for a full-service agency or freelancing professionals who can work together as a team to cover all of the essentials.

How Fast Will My New Website Load? 

A highly competitive website must load fast. An experienced developer will have solid recommendations regarding where to host your website for optimal performance results. They should also be comfortable with guaranteeing a site load speed. (within reason) The ideal website load time for mobile sites is 1-2 seconds. Why is this important to know? Most searches today are done on mobile, and more than half of those searches are abondoned if pages take longer than 3 seconds to load. (Google’s 2021 Core Web Vitals update accentuated the “need for speed.”) Site loading time, responsiveness, and visual stability are all core web vitals. How fast and how well your website loads has a direct impact on your overall search optimization efforts. The full responsibility falls within a developers role, so ensure that your developer gets it, and gets it done.

Which Web Platform Should You Use?

The investment into a new or updated website will weigh heavily on who you hire, and what type of web platform they are building for you. When discussing the project with a digital marketer or developer, one of the first decisions to make is which platform to build a website on. Not all website platforms are created equal. There are significant differences between “easy website builders” and sophisticated content management systems like WordPress. Experienced developers will likely lean towards WordPress.org whereas less experienced developers will lean towards Squarespace, Wix, or Weebly. Simple website builders have increased in popularity since COVID-19. However, if you have competitive goals of improving organic Google rankings for top industry keywords, don’t build a website on your own. Look for a developer who can develop a kick-butt WordPress site and an SEO digital marketer who ensures that the site is optimized.

Are You A Web Designer Or Web Developer?

Web designers are the graphic designers with technical skills who are responsible for making the new site user-friendly, and visually pleasing with branding in mind. They are front-end visual and UX people who give their concepts to developers who then impliment coding.  A WordPress website, you’re more likely to have both a desinger and a developer working on your website. On the other hand, “easy website builder” tools for Squarespace, Wix or Weebly require little website-building knowledge. They are limited to the templates and drag/drop tools and don’t require coding knowledge. When using website builders, developers and designers can be one in the same.

How much search optimization Is Involved?

Developers should understand how to impliment SEO basics. Unfortunately, most say they do, when actually…they don’t. In the least, a developer should ensure that your website has a sitemap and is both indexable and crawlable. Don’t take chances here because this is no time or place to take “short-cuts.” Establish a relationship with a digital marketer who has experience with website SEO as well as content organization and development. These skills should play a big role in the website building process, creating a nice “checks and balances” system. After publishing, your website should be “buttoned up” from top to bottom, including any necessary redirects. If there are any issues, you’ll have the appropriate team players in place to resolve problems on the spot. Ideally, as the developer moves on to the their next project, you have at least one other person on your digital team who can continue to monitor and maintenance your new website, update content, and perform more advanced SEO objectives if needed.

Stick with professional freelancers in the U.S.A. Contact Leaning Tree Digital for the content and SEO apects of your website, as well as the long-term performance.

 

“As long as you’re going to be thinking anyway, think big.”

President Donald J. Trump

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