- Content Marketing
- Ghostwriting / Freelancing / Business Blogging & Copywriting
- On-Page SEO (Page Titles/Tags & Descriptions)
- Rebuilding Underperforming Content Strategies
- Local SEO / Google Maps
- Google My Business Management
- Organic SEO strategies for Website
- Monthly Website Maintenance
- Performance Reports Interpretation
- Keyword Research & Competitive Analysis
- Citations & Link Building
- Website Audits (Technical & Content)
- Website Analytics Interpretation
- Social Media Management & Posting
Do you click on anything past page one of search results? It’s not likely! Most business owners today have a desire to be on page one of Google. They get the fact that search engines are a powerful lead channel that drives traffic to their website. However, most businesses don’t fully understand all of the complexities & details of search engine optimization. Therefore, it’s no surprise that most don’t have the knowledge or resources to keep up with it, much less maximize it’s potential. The SEO related business services offered by Leaning Tree Digital can help bridge this gap.
Search engine optimization is an ongoing endeavor with a large number of moving parts that can change quickly. The Leaning Tree Digital has helped optimize websites for a large variety of business industries who provide various services and/or products to customers or clients. Regarding organic & local organic SEO; reputation management & content marketing, The Leaning Tree Digital has experience with the following industries:
- real estate
- local business
- local law firms
- “Mom & Pops”
For more information about the SEO services & industries outlined above contact: Michelle@LeaningTreeMarketing.com
Best Practices & Service Goals
Keeping up with Google algorithm updates & ensuring your business website is at peak performance, is a challenge & a responsibility for all digital team members. Ultimately, an effective digital team will stay on top of multi-faceted and demanding SEO tasks to benefit your business & achieve your goals.
Part of ensuring that strategies work is by testing theories & documenting results through KPI’s & other benchmarks. In addition, Leaning Tree Digital follows Google Best Practices & uses SEO Industry software to ensure strategies work for your business on both mobile & desktop.
Mobile search optimization has become more important than desktop or other platforms. Mobile generated business likely generates more than 50% of your website traffic already. If it doesn’t, it should. Since Google enforced Mobile-first indexing, it has been super important to ensure that your mobile site is optimized to ensure it’s a major lead-generator for your business. This doesn’t mean that you forget desktop traffic, but it does change things a bit from years previous. Your website, both mobile & desktop versions, should be coded & designed to ensure search engine crawlers can easily read & understand content. It should also be developed to ensure that website visitors can easily navigate the site. (What it has to offer, why choose your business, etc.) Your brand is just as important on mobile as it is on desktop. Keywords within detailed, quality & authoritative mobile web pages basically represent your practice, goods, services or products.
How Leaning Tree SEO Services Work
The Leaning Tree Digital works both short-term SEO contracts & long-term partnerships. Over the past ten years, there are a couple of law firms in the MIlwaukee WI area that have been consistent clients. This experience has gained my status as advanced legal copywriting for the law firms. It has also cultivated excellent skills in search engine optimization for super competitive industries.
The competitiveness of your industry will dictate how much time, money & energy should be placed on search optimization for your website & development of your digital team.
Organic search optimization is the main focus of all services offered by The Leaning Tree Digital.
Unless the intent is to invest lots of money into Paid Ads, (PPC traffic), most of your website traffic will come from natural, free & organic search engine results. There are many proven strategies to improve organic traffic and appear higher in these results. Some of the strategies will involve technical SEO but many also involve content marketing.
Many local SEO & eCommerce strategies begin by ensuring organic & technical SEO has been correctly implemented first. But, the biggest misconception is that website SEO stops after a solid website has been developed; just the opposite is true. SEO just begins after your website is developed. Keeping up with Google algorithm updates and ensuring that a website is at peak performance is a full-time job for your digital team. The constant needs of your website & website content is welcomed by SEO experts but enough to drive any business owner to insanity with details & maintenance. There is almost always something that needs to be improved on your website to maintain your competitive position.
For best results in organic optimization for your website, find a digital strategist or SEO Consultant like The Leaning Tree Digital that offers a wide variety of knowledge, experience & specialty services to maximize your internet strategy & visibility potential in this area.
For more information about the services outlined on this page call contact Michelle Bobzien, Digital Strategist & Owner of Leaning Tree Digital: Michelle@LeaningTreeMarketing.com