How To Get Better Rankings
Search engines are a powerful lead channel that drive traffic to a website; this is why most strive to be on page one of Google. The problem is that most business owners have too little time & understanding about how to get better rankings. The SEO related business services offered by Leaning Tree Digital help bridge this gap; addressing all of the complexities that accompany effective search engine optimization.
- Content Writing / Content Marketing
- SEO Copywriting / Business Blogging / Social Posting
- Local SEO / Google Maps / Geo Targeting
- Google My Business Management / Multi-business
- On-Page SEO (Page Titles/Tags & Descriptions)
- Rebuilding Underperforming Content Strategies
- Branding / Reviews / Multimedia Components
- Organic SEO / Website Maintenance
- KPI’s / Analytics / Webmaster Tools
- Keyword Research / Competitive Analysis
- High Value Citations / Link Building
- Website Audits (Technical & Content)
Search engine optimization is an ongoing endeavor with a large number of moving parts that can change quickly. The Leaning Tree Digital has helped optimize websites for a large variety of business verticals who provide various services and/or products to customers or clients:
- real estate
- home improvement
- speaking / training
- brick & mortar business
- online only business
Mobile SEO Services
For many businesses, mobile websites are generating more than 50% of total website traffic. Since Google enforced mobile-first indexing in 2019, mobile search optimization has become more important than desktop or other platforms. This doesn’t mean that we forget desktop traffic, but it does change things a bit. Your website, both mobile & desktop versions, should be coded to ensure search engine crawlers can easily read & understand content across all devices. It should also be developed to ensure that website visitors can easily navigate the site. (What it has to offer, why choose your business, etc.) Keywords within detailed, quality & authoritative mobile web pages can effectively represent your practice, goods, services or products.
Contractual SEO Services
The Leaning Tree Digital works both short-term (project) contracts & long-term partnerships. Over the past ten years, there are a couple of law firms in the Milwaukee, WI area that have been consistent clients every month. This experience has gained my status as advanced legal copywriting for law firms. It has also cultivated excellent skills in search engine optimization for super competitive industries. As a matter of fact, the competitiveness of your industry will be a factor in how much time, money & energy should be placed on search optimization for your website. & development of your digital team.
Organic SEO Services
Organic, (free or “earned” results), search optimization is the main focus of all services offered by The Leaning Tree Digital. Unless the intent is to invest lots of money into Paid Ads, (PPC traffic), most of your website traffic will come from natural, free & organic search engine results. There are many proven strategies to improve organic traffic and appear higher in these results. Some of the strategies will involve technical SEO but many also involve content writing & content marketing.
It is important that organic & technical SEO are correctly implemented. The biggest misconception, is that work stops after a seemingly, “SEO-friendly website” has been developed. The opposite is true. Even newly developed websites can have issues that negatively impact search optimization. As a matter of fact, SEO just gets started after the development of a website. Keeping up with Google algorithm updates and ensuring that a website is at peak performance is a full-time job for any high-performance digital team. There is almost always something that needs to be improved on your website to maintain your competitive position.
Google Best Practices
Leaning Tree Digital follows Google Best Practices & uses SEO Industry software to ensure strategies work for your business. Part of ensuring that strategies work is by testing & documenting results through KPI’s & other benchmarks. Find a digital strategist or SEO Consultant like The Leaning Tree Digital that offers a wide variety of knowledge, experience & specialty services to maximize your internet strategy & visibility potential in this area.
For more information about the services outlined on this page call contact Michelle Bobzien, Digital Strategist & Owner of Leaning Tree Digital: Michelle@LeaningTreeMarketing.com