Yes, social profiles do rank in search engines! For most brand searches, social media profiles for business -such as Facebook, LinkedIn, YouTube and Twitter, are mixed into “free,” non-paid, organic search results. This means that social media profiles can rank right along with SEO optimized pages from your website. Test this theory by placing a couple different branded business names into Google search. Depending upon many factors, social can also outrank website content. Although social platforms are not a “direct” ranking factor for website pages, they should not be overlooked because they are very visible to branded search terms.
- Appear in more organic SERP’s on social platforms & Google
- Acquire all of page one organic search results for brand
- Showcase website pages to new audiences
- Display products & explain services
- Actively participate in Q&A
- Builds E.A.T (expertise, authority & trust)
- Feed website pages with inbound links
- Encourage conversation & word of mouth advertising
- Extend branding message & products / services
- Gain consumer insight & gauge online reputation
- Reach & impact specific demographics
Technical / Organic SEO and Social Media have different purposes – but compliment one another. Here’s how it works: Technical SEO connects search engine crawlers to pages on your website based on searcher’s intent and a multitude of industry related keywords. Nothing is more important regarding the foundation of an online business. However, technical SEO alone isn’t enough. “Big picture” opportunities to reach and influence customers online shouldn’t be overlooked. Social media is just one opportunity to take advantage of modern marketing that extends online visibility far beyond a well-developed website. Build a digital team that is well-rounded; as focused on technical details as much as “big picture” lead generation.
Social Impact On Brand
A business website and SEO efforts are just the beginning. Online visibility, especially in highly competitive industries, requires addressing all “touchpoints” of a customer journey, including social media. For any business type, in any industry, the social impact of your brand has long-term advantages that can nicely align with company goals. Top social channels for business offer profiles for single or multi-location businesses. They engage the potential lead.
- Live broadcasts
- Links back to your website
- Detailed “services” & “products” pages
- Posting of video, photos, infographics, etc.
- Messenger & other communication streams
Carefully select your social media channels. Have a creative discussion with your digital and marketing team members to discuss brand, messaging, use of hashtags, and overall objectives. Include competitive research along with demographics, and the offerings of each platform.
Ignoring Social Media Leads To:
#1. Competitors stealing positions on page one of YOUR brand search results
#2 A negative impression when potential customers can’t find you on social platforms
#3 A negative impression when social media is handled incorrectly
#4 Many lost opportunities to grow business & generate leads
Social Media Help For Business
Undeniably, social influences are fully integrated into personal, political, and professional spaces online. With devoted attention, social interaction can help a business exponentially. For social media to begin working for your business, a customized “business” social profile is required. (Even if you already have personal profiles for the same social platform.) Setting up, contributing to and tracking business social media profiles is a little different than personal profiles. Leaning Tree marketing is familiar with the process and has a fully transparent system to manage and contribute with trust and loyalty to your business goals. Need help with your social media? Contact us today.