Google established mobile-first indexing because there was a shift happening between desktop and mobile search activity. Today, mobile devices account for most organic search engine visits, and no surprise, most of them are on Google. To improve rankings in local search results, there are strategies that involve multiple moving parts. Many of those strategies involve …
Google has billions of searches per day and nearly half of them are local. That’s precisely why local search optimization for Google Maps is so important. The top three organic results in Google Maps are called “the local pack.” These are by far the most valuable positions for any local business with a physical location. …
Is it a location page? YES! Is it a landing page? YES! Leaning Tree Marketing often finds businesses with multiple locations not performing as well as they could in local search results. At first glance, many of these businesses, such as law firms, insurance agencies, financial planners, and home improvement services appear to have decent …
Mobile-first indexing means that desktop performance means less… and mobile means more. When ranking your website for SERPs, Google looks at hundreds of factors. If your site is fairly new, there may be many ways to improve on your current site. (speed, metadata, links, content, etc.) You can also improve under-performing pages. If you’re ready …
