Google processes billions of searches every day across desktop, mobile, and other devices. Based upon history, we can predict that Google will continue to make up the majority of search engine traffic in the future. (Google is nearly two-thirds of U.S. Marketplace share as of January 2018.)
However, just because Google is the main search engine doesn’t mean there isn’t also opportunity on Bing and Yahoo. (Bing is part of Microsoft) (Yahoo + AOL=Oath) Bing & Yahoo together make up roughly 35% of search. There are arguments that these search engines are less competitive than Google. If this is the case, they may allow your business to rank higher, and convert into leads better than Google. Every business is going to be different. When it comes to PPC, it may be worth a try to test the search engines to see which performs most efficiently. When it comes to SEO ranking organically, you have nothing to lose by ensuring that your business is found on all search engines.
It’s safe to assume that when there’s discussion about search engine optimization, the reference is usually for Google Optimization specifically…without actually having to say it. Also, when we talk about getting your website visible on top search engines, we’re talking about organic Search Engine Optimization. (Organic SEO…the “non-paid” kind.)
There are a lot of search engines out there! Search Engine Market Share.
Most people across the globe use Google the most, with an occasionally visit to Bing and Yahoo. All three search engines offer a “local” platform for searching. Personally, I like to check out Buzzsumo and DuckDuckGo every now and then, just to see what kind of results are displayed. Outside of the top three search engines, I have listed others that you may or may not have heard of:
Search Engine Optimization for your Business
Search engine optimization, especially on Google, is critical to businesses of all sizes. (Regardless of whether or not there is a physical location or not.) A solid SEO strategy can not only increase how your business ranks on top search engines, but it can also impact how efficiently your PPC campaign runs.
The competitive marketplace is always changing. Goolge algorithm updates keep SEO strategists on their toes. What is important to rank on Google, may not be as important on other search engines such as Bing. SEO work is time consuming and complex. It is highly advised to hire a digital SEO consultant or specialized employee to perform the tasks of search engine optimization for your business.
Most business owners like to have at least a general idea of the subject before reaching out. For that reason, I recommend following the below resources to gain more knowledge on the subject:
- Google updates
- Search Engine Land
- Search Engine Journal
- MOZ blogs