Since Google’s inception in 1996, search engines have been the driving force behind the growing competitive marketplace. (Even the market size of the search engines industry is growing!) There is a purpose for each platform. What is important to rank on Google, may not be as important on other search engines such as Bing or Yahoo. In the past ten years the emergence of Amazon shoppers has also had a huge impact on search engine optimization. Here is more information on the state of search engines today.
Google processes billions of searches every day across desktop, mobile, and other devices. Google holds the largest market share for searches on both desktop and mobile. (According to Statista’s Search Engine Stats, Google has dominated the search engine market and maintains around 92% of market share as of January, 2022.) SEMRush 2022 list of search engines is also available, using a slightly different methodology. Based upon history, we can predict that Google will continue to make up the majority of search engine traffic in the future. Those who want to grow their business need to have a good grasp on “best practices” for search optimization. (Or outsource SEO services.)
Not surprising based upon the stats, the majority of searchers across the globe prefer Google. Google offers both national and local search platforms; as do Bing and Yahoo. Don’t discount smaller search engines. They may be less competitive and for that reason they may allow your business to rank higher, and convert into leads easier than using Google. When it comes to increasing your online visibility and internet leads, there’s nothing to lose by ensuring that your business is found on all search engines. Youtube considers itself a search engine, as does Facebook. Both of those platforms also have a unique following, and plenty of traffic. With more than 2 billion searches each month, the product-based Amazon search engine can’t be ignored if you have physical items to sell.
It’s a good idea to eyeball your reputation on all search engines. Check them all out! It’s interesting to see how search results differ.
Interestingly, according to SEMRush data, Yahoo search engine is used more than Bing. Yet Statista shows Bing as larger than yahoo. Also, Statista indicates that Google has been slowly losing market share to Bing. (In the past 10 years, Bing’s market share has increased from 3.6% to 7.6%) It will be interesting to see who builds momentum in the future. Will it be Bing or Yahoo? Or, will it be one of the lesser-known search engines? Search engine optimization is important for the future of your business. A solid SEO strategy can not only increase how your business ranks on top search engines, but ensure that you are well-represented on the smaller ones as well. SEO work is time consuming and complex. It is highly advised to hire a digital SEO consultant to perform the tasks of search engine optimization for your business.