Why should you consider adding creativity to your website? Because you’ll need seriously good content to set you apart from competitors. Engage your readers and motivate them. Also, visual elements like images and video typically receive better engagement and improve overall user experience. (UX) This is important to Google, and should also be important to you! Where it’s appropriate, try something that stands out and grabs attention.
Be what your customers and clients are looking for. Take advantage of visual, voice, social, mobile, and other interactive platforms that are increasing in popularity. (Content is your avenue to keep up with recent trends.) It’s also the best way to relate to your audience and gain credibility. Go beyond expectations. Activate the senses and connect to your readers’ emotions to make more sales. Set yourself apart from competitors with a personal touch that makes content more memorable and impactful. Try something new!
According to HubSpot, July 2022 article: People are watching more videos than ever. (Number has doubled since 2018.) Even though product videos have exploded in popularity for B2B companies, most businesses don’t use them. Typically, the excuse is a lack of budgeting. But videos don’t have to cost a fortune. Instead of hiring a videographer, then do them yourself. Even professional industries can benefit from videos that are more “natural” and “transparent.” Google is showing short-form videos in search engine results pages and experimenting with how to show MORE of them. (Keep in mind that videos on Instagram or Snapchat are NOT indexed by Google because they require a third party app to play.) Instead, make your own video and add it to YouTube. Then embed those links into your web page. Make sure to create a nice thumbnail image and title for each video. Lastly, add the alt text to ensure that search engines can understand what your video is all about.
There are a ton of ideas here!
- Write Interesting Headers & Titles
- Mix in Some Animation
- Make It Interactive
- Add a Personal Touch
- Tell Your Story
- Incorporate Social Media
- Share a “Must Do” bulleted list
- Answer a “Question Of The Week”
- Speak in Layman’s Terms
- Use Words Of Inspiration & Motivation
- Utilize Original Work & Illustrations
- Create A Color-Palate & Theme
- Incorporate Natural (not posed) Photos
- Hire a Videographer for Testimonials
- Display A Visual Process
- Show Your Team At Work
- Create A Contest or Survey
- Share Top Posts As A SlideShare
- Expose Customer Reviews
- Start a Podcast
Adding creative content to your website begins with an idea. The more you know and understand your audience, the easier it will be to generate creative ideas to reach them. Just start by asking key questions like:Q: Who are our customers?
Q: What are our customers interested in?
Q: How do our customers consume media?
Q: How do those interests reflect on our website?
Sometimes all it takes is some brainstorming. Gather your team – have some drinks and snacks. Let them share their thoughts and ideas. Have them talk about their favorite commercials, videos, taglines, etc. How can something that has caught their attention be transpired into something that catches your customers attention? Give each person a piece of paper. Tell them to first, (and most importantly), think about the target customer. Pretend they are the target customer. Then, have them jot down a list of headlines that would get their attention. Turn these into page headers, website blog titles, or photo captions.
Still looking for ideas? Do some Google searches for competitor sites but don’t be a “copy-cat.” Take what you find and put your own twist on it… Search platforms like Facebook, Pinterest or YouTube. Talk to your web developer about a web design that can accommodate more animated and interactive content. (without sacrificing web load speed) Ask your content writer to “re-vamp” a top products or services page with creative elements to make it stand out. Hire a photographer or videographer and listen to their ideas.
Impactful, easy to digest, SEO-friendly, content CAN BE affordable. Start the conversation about a content strategy. Get in the head of your customer and determine the options that are the best fit for your business. Update outdated content, or start fresh with a new website launch. No budget for this year? Then make sure it’s in the plan for next year. (Better late than never!)Copywriting & Web Content: (Promote & Sell your brand / Convert Visitors to New Leads)
Video: (Live Streaming, Branding, Interviews, Testimonials & Demonstrations)
Blogging: (Engage Visitors while supporting Bread & Butter services/products pages)
(Build Cohesiveness & Achieve Brand Exposure Beyond Website)
Podcasts & Webinars: (Q&A, Educate Audience, Showcase Products & Services)
(Tell a Visual story & Make important Points In Easy To Follow Format)
Social Media: (Encourage Engagement, Learn About Customers & Support Website)
Case Studies & Reviews: (Build Authority, Share Expertise, Share Experience)
Photography: (Personalize Business & Engage Readers/Website Visitors)
Analytics & Competitive Analysis: (Gain Insight & Track Performance)
Have you ever heard the saying that, “content is still king?” This is mostly due to the nature of search engine optimization which is all about what people are looking for. (And, what they want to read.) Once you have great content, you’ll want to make sure that it is read. Then, make sure your content converts from a reader to a new client or customer.
The Leaning Tree Digital combines technical and creative skills perfectly. Contact form to reach Leaning Tree Marketing.