Why should you consider adding creativity to your website? Because a well-performing website will depend on more than technical SEO; you’ll need seriously good content! By creating relevant, interesting and persuasive content, you are more likely to interest both humans and search engines. Captivate and motivate them even more by using crafty content ideas that touch on the emotional component of a sale. As visual, voice, social, mobile and other interactive platforms continue to increase in usage; expect them to also increase in demand. Be what your customers and clients are looking for. Set yourself apart from competitors with a personal touch that may make you more memorable. Below are some examples of how you can take ordinary content and make it extraordinary.
- Write Interesting Headers & Titles
- Mix in Some Animation
- Make It Interactive
- Add a Personal Touch
- Tell Your Story
- Incorporate Social Media
- Share a “Must Do” bulleted list
- Answer a “Question Of The Week”
- Speak in Layman’s Terms
- Use Words Of Inspiration & Motivation
- Utilize Original Work & Illustrations
- Create A Color-Palate & Theme
- Incorporate Natural (not posed) Photos
- Hire a Videographer for Testimonials
- Display A Visual Process
- Show Your Team At Work
- Create A Contest or Survey
- Share Top Posts As A Slideshare
- Expose Customer Reviews
- Start a Podcast
Adding creative content to your website begins with an idea. Coming up with creative ideas doesn’t have to be difficult, if you know your customer and your options. Creativity comes more natural for some. For others, just start by asking yourself key questions. Who are your customers? What are they interested in? How does that interest reflect in your website? Sometimes all it takes is some brainstorming. Gather your few – have some drinks and snacks. Let them share their thoughts and ideas. Have them talk about their favorite commercials, videos, taglines, etc. How can something that has caught their attention be transpired into something that catches your customers attention? Give each person a piece of paper. Tell them to first, (and most importantly), think about the target customer. Pretend they are the target customer. Then, have them jot down a list of headlines that would get their attention. Turn these into page headers, website blog titles, or photo captions.
If you still don’t have good ideas, search social platforms like Facebook or Pinterest. Come up with a theme that may attract your audience and incorporate it into your website. Be relatable. Do some Google searches for competitor sites but don’t be a “copy-cat.” Take what you find and put your own twist on it… Talk to your developer about updating your web design to be more animated and interactive. (without sacrificing web load speed) Ask your content writer to re-vamp a top products or services page with creative elements to make it stand out. Hire a photographer or videographer and listen to their ideas. Try something new!
You can start a content strategy anytime. Update outdated content, or start fresh with a new website launch. Achieve an impactful, easy to digest, SEO-friendly CREATIVE content strategy – one that works for YOUR business! For starters, here are some creative content practices that don’t have to require a large investment:
Copywriting & Web Content: (Promote & Sell your brand / Convert Visitors to New Leads)
Video: (Live Streaming, Branding, Interviews, Testimonials & Demonstrations)
Blogging: (Engage Visitors while supporting Bread & Butter services/products pages)
Branding: (Build Cohesiveness & Achieve Brand Exposure Beyond Website)
Podcasts & Webinars: (Q&A, Educate Audience, Showcase Products & Services)
Infographics: (Tell a Visual story & Make important Points In Easy To Follow Format)
Social Media: (Encourage Engagement, Learn About Customers & Support Website)
Case Studies & Reviews: (Build Authority, Share Expertise, Share Experience)
Photography: (Personalize Business & Engage Readers/Website Visitors)
Analytics & Competitive Analysis: (Gain Insight & Track Performance)
Have you every heard the saying that, “content is still king?” This is mostly due to the nature of search engine optimization which is all about what people are looking for. (And, what they want to read.) Once you have great content, you’ll want to make sure that it is read. Then, make sure your content converts from a reader to a new client or customer.
The Leaning Tree Digital combines technical and creative skills perfectly. Contact us today!
“Imagination is more important than knowledge.
Knowledge is limited.
Imagination encircles the world.”