Why Hire A White Label Partner?

white label partner content writing and seo freelancer southeastern wisconsin for hire

White Label Remote Work

According to many experts, remote work is here to stay. A recent Forbes article concluded that leaders must “rethink their workplace culture” to be more inclusive of remote and hybrid work—this is the new normal. Although remote work has become more popular since COVID-19, white-label branding has been around forever. White-label services are an efficient and effective method of rebranding. So why should you think about hiring a white-label partner? Hire a remote white-label partner to offer a more expansive list of offerings and save money while doing it. In digital marketing: SEO, creative writing, branding, webpage-development, social media management, and similar business services are commonly offered. 

Outsourcing Talent Is Worth It 

People are using search engines aggressively, digesting online content like hungry animals.  More agencies are offering full-service options. It’s great to have backup when more “hands-on-deck” are needed.  Professional expertise is necessary for every niche area of digital marketing. Business owners of all types need employees to fill open positions in IT and marketing departments, including the same services that agencies offer. 

  • When it gets busy, you’ll have access to qualified help to close more sales and deliver the goods 
  • Outsourcing an experienced freelancer requires less training and less worry
  • When you find a dependable, experienced, and trustworthy person- treat them well
  • If you aren’t happy with your remote hire, you can let them go
  • You have the option to extend services to your clients under your own brand
  • No benefits expense such as insurance, 401k, or vacation pay – only monetary compensation
  • No office space, desks, hardware or software because your freelancer is remote
  • Relay terms and conditions that work for you and your business
  • Consider this white-label partner Leaning Tree Digital


Communication Is Key In Remote Work

Most people will say that working remotely is wonderful. However, not everyone thrives in this environment. One thing is clear; both parties need to lay down some basic expectations and communicate openly. This way, there is a better chance for a mutually beneficial relationship. Expect to disucss everything from fees to privacy, policies and procedures. Some white-label work has direct contact with clients, whereas others do not. Some businesses have unique branding or messaging requirements. Discuss the preference of email vs phone calls or text. Ensure that there is a clear understanding and agreement from both sides, as well as opportunities to grow more in tandem over time.  

What A White Label Service Should Look Like

Many businesses had to close doors or cut back due to the pandemic. Thankfully, even though things look differently, they are starting to pick up. (yay!) Digital marketing has never been an industry or place for people who can’t reinvent or rethink strategies. With virtual business booming, it doens’t matter where your team resides. Try to be open-minded.  White-label partnerships should work well for everyone involved. When I think about what a “white-label” service should look like, my own experiences come to mind.

  • expertise should allow the business/agency to focus better on their core services
  • negotiations should save the business/agency money vs hiring internally
  • the white-label should benefit equally
  • communication is not just an expectation but a requirement
  • partners should be as flexible as they are dependable
  • work should be honest and transparent
  • collaborate & grow together
  • love what you do!



“Talent wins games, but teamwork and intelligence win championships.”


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