Organic VS Local Organic Search Rankings

local search engine rankings for local business without paying for ads

Organic means “non-paid.” It can apply to local and National search results. Local organic simply implys natural search results in a local search display. (such as Google Maps) In any scenario, organic search results typically fall beneath the paid results. Which, unless you want to pay lots of money for paid ads, it’s the way to go. The best place to begin is with an  understanding of the terms. It’s never too late to get started!

Local Organic SEO is sometimes referred to as simply, “local seo.” Local SEO has a geographical, physical component. You’re building local signals around specific brick or mortar locations or location/s. There are ways to optimize local organic search for multiple locations. The main goal of Local SEO on Google is to get into the local listing packs on Google Maps.  Second importance is to take advantage of the local search platforms of other search engines mentioned.  Local SEO may involve some website on-page and off-page elements, but you’ll be dealing more with Google My Business and Local Citations.

Without a phyiscal location, the largest focus should be on natural organic results. Organic SEO doesn’t need a brick or mortar business, although it can be influenced by location. When you are working on Organic SEO for your business, the focus is your website and ranking as high as you can for specific keywords. This will take some well-performing, refined content, that matches what people are searching for. Also, you’ll need to address technical SEO including core web vitals, building links, and gaining authority in your field.

SEO Advice For Any Business

The first thing a business should do is to prioritize tasks based upon importance. Keep Google Best Practices in mind. (Play by the rules.) If you are a local brick and mortar business, you’ll need to be sure you populate a free listing on Google My Business. There are a ton of other technical elements to consider. 

Consider hiring a digital consultant who can help with SEO.  An SEO expert can have a big impact on your business.

 

“SEO Isn’t About Gaming the System Anymore; It’s About Learning How to Play by the Rules.”

Jordan Teicher

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