Getting your big piece of organic search rankings within search engine results pages, (SERP’s), is an on-going challenge for businesses. However, I like to look at it more as an on-going opportunity rather than a challenge. The best place to begin is with an understanding of the terms. It’s never too late to get started!
Organic means “non-paid” regardless. However, I do believe that understanding the difference between organic and local organic is important. There is some overlap in SEO tasks but the position of SERP’s is likely different, and the priority of strategies to tackle first will be different.
Local Organic SEO is sometimes referred to as simply, “local seo.” Local SEO has a geographical, physical component. You’re building local signals around specific brick or mortar locations or location/s. The main goal of Local SEO on Google is to get into the local listing packs on Google Maps. Second importance is to take advantage of the local search platforms of other search engines mentioned. Local SEO may involve some website on-page and off-page elements, but you’ll be dealing more with Google My Business and Local Citations.
Organic SEO doesn’t need a brick or mortar business, although it can be influenced by location. When you are working on Organic SEO for your business, the focus is your website and ranking as high as you can for specific keywords. There will definitely be both on-page and off-age elements, including link-building vs citation building.
The first thing a business should do is to prioritize tasks based upon importance. If you are a local brick & mortar business, you’ll need to be sure you have a free listing on Google My Business. There are a ton of other technical elements to consider. I advise every business to consider hiring a digital consultant who can help with SEO. An SEO expert can have a big impact on your business.
In the meanwhile, there are some things you can do right now regarding your website. Things that would help a business with or without a brick & mortar location. For example, there’s always an opportunity to be more relevant, and aligned exactly what people are searching for. Conduct a survey, investigate your competitors, and think outside the box. Be inventive, and become the voice of expertise in your area. There’s always room for improvement regarding your online brand. Make sure your website is visible, and your message is understood by search engine spiders by following the startup steps below.
Startup 5.5- Step SEO Website Visibility Check List
.5 First little, (but important), step…ensure that your sitemap is submitted to all of the major search engines.
1.5 Site has to be Solid with URL’s Search Spiders can easily Crawl & understand
2.5 Optimize every page of your Site with Awesome, Relevant & Unique Content.
3.5 Write Unique Title Tags, Headers & Meta Descriptions, at least for Your Top Pages.
4.5 Check Google Search Console for Crawl Errors or Penalties & Correct them.
5.5 Make sure Your Site is Mobile-Friendly, and has FAST Load Times.